Media Training Success Story

Elevating Executive Messaging

A Bespoke Training Program for Clarity, Confidence & Media Success

Overview

A fast-growing global technology leader with employees across numerous regions partnered with LifeHikes to elevate its executives’ ability to clearly and compellingly articulate the company’s mission and identity.

LifeHikes collaborated closely with the organization to design a customized communications training program tailored to the unique needs of its leadership. Leveraging our proven methodology, this partnership resulted in a two-day, highly experiential training called “Speak UP!”

Over time, the program evolved to meet changing needs, including a full transition to a virtual format during COVID—while preserving all the dynamic, practical learning that made it so effective in-person.

Let’s Start Designing A Program For Your Team

The Need

Transform Technical Experts into Confident, Relatable Spokespeople
The organization’s spokespeople—often engineers and product owners—needed support translating technical expertise into clear, compelling messaging. Many were new to media interactions and required coaching to deliver human-centered narratives under pressure.
Navigate High-Stakes Media Environments with Confidence

Executives needed strategies for managing tough journalist interviews, avoiding technical jargon, preventing risky soundbites, and answering big-picture questions—such as “What is this company?”—in ways that fostered public trust and relatability.

Improve Training Effectiveness and Strengthen Internal Alignment
The existing media training was heavily slide-driven and lacked engagement. The organization sought a more dynamic, scalable solution that would better equip executives and deepen collaboration with internal Communications teams to fully leverage available resources and support.

The Solution

Speak Up!

Using the power of our proven methodology, LifeHikes transformed the organization’s media training program into a fun, unique, and highly digestible experience for executives—making critical communications skills more accessible, actionable, and memorable.

Program Overview – 10 Lessons

Behavioral Outcomes

The Outcomes

Since its launch in 2017, we’ve conducted over 100 training sessions, and the program has continued to empower leaders to communicate effectively with the media.

Teams Trained

Delivered Globally

Turn High-Stakes Moments Into Confident Communication​

Give your leaders the skills to communicate clearly, handle tough questions, and represent your organization with confidence when it matters most.​