Ever see a movie character facing a decision with an angel on one shoulder and a devil on the other?

That was Jeff McHugh as a young student in business school. The sensible voice urged him to study management and build a stable career. The rebellious one whispered, “No, be a locally semi-famous media personality and party with celebrities!”

Jeff did both.

He was an on-air broadcaster for 18 years – and completed business school at UNC and Lander University. His career took off as a director-level manager for media companies like iHeart Media (formerly Clear Channel) and Cox Media where he rubbed elbows with people like Taylor Swift, Steve Harvey, Beyoncé and The Rolling Stones. Jeff still coaches media and entertainment talent with The Randy Lane Company.

At LifeHikes, Jeff coaches senior executives worldwide on presence, storytelling and influence at organizations like Apple, Microsoft, Alphabet, UCLA, The NFL and Siemens. He specializes in 1:1 executive preparation for high-stakes presentations, keynotes and board level meetings.

With training from The Center for Creative Leadership and The Leadership Trust at Wake Forest’s Babcock School of Management, Jeff is a trusted authority on mentoring, negotiation, coaching and conflict management.

An unrepentant dog lover, Jeff resides in downtown Portland, where his Sunday dinner parties have been covered by The Oregonian and where you might find him running the steep, muddy mountain trails of Forest Park.