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Elevating Executive Messaging: A Bespoke Training Program for Clarity, Confidence & Media Success
Overview
A fast-growing global technology leader with employees across numerous regions partnered with LifeHikes to elevate its executives’ ability to clearly and compellingly articulate the company's mission and identity.
LifeHikes collaborated closely with the organization to design a customized communications training program tailored to the unique needs of its leadership. Leveraging our proven methodology, this partnership resulted in a two-day, highly experiential training called "Speak UP!"
Over time, the program evolved to meet changing needs, including a full transition to a virtual format during COVID—while preserving all the dynamic, practical learning that made it so effective in-person.
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The Need
Transform Technical Experts into Confident, Relatable Spokespeople
The organization’s spokespeople—often engineers and product owners—needed support translating technical expertise into clear, compelling messaging. Many were new to media interactions and required coaching to deliver human-centered narratives under pressure.
Navigate High-Stakes Media Environments with Confidence
Executives needed strategies for managing tough journalist interviews, avoiding technical jargon, preventing risky soundbites, and answering big-picture questions—such as “What is this company?”—in ways that fostered public trust and relatability.
Improve Training Effectiveness and Strengthen Internal Alignment
The existing media training was heavily slide-driven and lacked engagement. The organization sought a more dynamic, scalable solution that would better equip executives and deepen collaboration with internal Communications teams to fully leverage available resources and support.
The Solution
Speak Up!
Using the power of our proven methodology, LifeHikes transformed the organization's media training program into a fun, unique, and highly digestible experience for executives—making critical communications skills more accessible, actionable, and memorable.
Program Overview
- Executive Presence
- Core Message Creation
- Working With The Media
- Tackling Tough Questions
- Integration Interview
Behavioral Outcomes
- Communicate the company's key initiatives, values, and innovations in a way that resonates with diverse audiences, ensuring the message is memorable, relatable, and aligned with the broader organizational mission.
- Manage and overcome fear and nervousness by utilizing proven techniques that promote calmness, composure, and self-assurance during high-pressure speaking situations.
- Master the art of engaging audiences by leveraging verbal and non-verbal communication, creating a presence that captivates and connects with listeners on multiple levels—emotionally, intellectually, and physically.
- Gain insight into how journalists think, what drives their objectives, and how to present information that aligns with their goals, helping to ensure positive media outcomes.
- Effectively utilize the tools, resources, and strategic support provided by the internal PR and Communications teams to prepare for interviews, panel discussions, and media engagements.
- Tackle challenging questions from journalists with confidence and clarity, using strategic messaging techniques to steer the conversation and maintain control of the narrative.
The Outcomes
Since its launch in 2017, we’ve conducted over 100 training sessions, and the program has continued to empower leaders to communicate effectively with the media.
Teams Trained
- Country Managing Directors
- Global Affairs & Public Policy Teams
- Education
- Counter Extremism
- Women Engineers
Delivered Globally
- USA
- Asia Pacific
- Europe, Middle East & Africa
- Latin America