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Blending Sales & Communication: Pinterest’s Global Training Transforms How Their Team Inspires Clients
Overview
With a global sales force of around 900 employees, Pinterest needed a training solution that aligned with their distinct mission: to inspire, not just sell. They partnered with LifeHikes to create a customized sales training program that could deliver a consistent, client-focused narrative across regions—reflecting Pinterest's unique brand values.
The Need
Standard Sales Narrative
Pinterest wanted to build a cohesive, standardized sales narrative that not only aligned with their brand but also emphasized the company’s mission to inspire creativity and community, moving away from traditional selling tactics.
Client-Centric Approach
They wanted to transform their sales conversations into more personalized, solution-based dialogues, ensuring that sales reps were seen as trusted advisors rather than typical vendors.
Global Consistency
With a diverse and geographically dispersed sales force, Pinterest sought a training program that could be applied universally, ensuring that regional teams, regardless of location, would have the same foundational approach to sales.
Customization & Flexibility
Given Pinterest’s unique company culture—focused on creativity, community, and collaboration—Pinterest needed a training program that could be tailored to their specific organizational values and flexible enough to evolve with ongoing feedback.
The Solution
Hybrid Product - Sales & Communications
Pinterest enrolled 900 team members in a hybrid training program that seamlessly combined sales and communication techniques, delivering the customized skill set they needed to support their unique approach.
Program Overview
- Benchmark & Executive Presence
- Storytelling with Data
- Consultative Selling
- Handling Tough Questions & Objections
Behavioral Outcomes
- Craft and present data-driven narratives in an engaging, memorable way that simplifies complex information, making it accessible and impactful for diverse audiences.
- Communicate with deeper impact by focusing on value-driven, concise messaging and eliminating weak language.
- Demonstrate confident, adaptable virtual presence and transformed nervous energy into productive communication.
- Strengthen client relationships through empathy, active listening, and a focus on understanding their challenges before offering solutions.
- Effectively navigate tough conversations by validating objections, using strategic inquiry, and leading with clarity to foster trust and deeper dialogue.
Feedback
At the end of each session, all participants are asked for feedback about the session and the homework. This feedback is implemented immediately within the next trainings so that LifeHikes can give Pinterest a completely customizable product.