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How Sales Catalyst Helped Thousands of Global Sales Managers Develop Meaningful Client Connections
Overview
After years of successful collaboration in communication skills training, a leading global technology company recognized for social connectivity partnered with LifeHikes to launch a scalable, high-impact sales program. We designed this program to empower their global team with skills to collaborate with clients on innovative solutions that deepen relationships and grow revenue.
BRING SALES CATALYST TO YOUR TEAM
The Need
Previous training programs suffered from framework overload
Managers lamented that “multiple complex frameworks had not stuck" and trainings were "not sufficiently tailored to a unique culture and goals around customer-first, enterprise selling.” They needed a training that was easy to follow, memorable, and complementary to a culture of customer-first engagement.
Needed quality and consistency in all customer interactions, despite sales offices worldwide, and employees at all career and skill levels
Delivery of existing sales programs varied across regions, creating inconsistency in skill levels, application, and program adoption.
The existing sales program didn’t incorporate sufficient engagement and interaction
It was too framework-focused, causing skill development and clear takeaways to get lost in the complexity.
The Solution
Customizable architecture is baked into our DNA
We collaborated directly with sales leads and managers to implement a customized Sales Catalyst training. We shifted away from their existing, complex sales frameworks and prioritized the specific sales skills that were most important to their team. We aligned skills to their organization’s engagement model for a consistent, unified approach that can be implemented globally.
Collaborative experience from beginning to end
We approached the process as a long-term partner, making sure training aligns with their needs, culture, and vision. Over the course of one quarter, we hosted 13 training sessions across six offices around the world (from Austin to Singapore to Dublin)! We started with a focus on Sales Managers so they could serve as internal coaches going forward, and developed a solution that worked for varying levels of career and sales experience.
Continuous improvement in execution
Incorporating learnings and feedback from each session into future trainings, the process was continuously improved as it was rolled out