® 2025 Blue Planet Training, Inc. DBA LifeHikes. All rights reserved.
Meeting Needs Through Co-Creating A Personalized, Company-Focused Experience
Overview
Already a fast-growing global tech company with employees spanning numerous regions, Google partnered with LifeHikes to enhance its ability to concisely and effectively articulate its mission and identity—particularly among executives.
LifeHikes collaborated closely with Google to design a customized communications training program tailored to its unique needs. Leveraging our proven methodology, this collaboration resulted in a bespoke two-day training experience: the "Speak UP!" program, co-created and co-facilitated by Google and LifeHikes.
The Need
Inefficient existing training programs within Google
Google had a 4-hour Media Skills program but it was extremely slide-deck heavy.
Need to better train company executives to face the media
The current training, while inefficient, was necessary to help executives better relay Google's company messaging within presentations, panels & interviews. The need was particularly salient due to the difficulty in executives answering the question “What is Google?”
The Solution
Speak Up
Using the magic of our methodology, we tailored Google's existing program to become more fun, unique & digestible to executives
Program Overview
- Executive Presence
- Core Message Creation
- Working With the Media
- Tackling Tough Questions
- Integration Interview
Behavioral Outcomes
- Deliver "what Google does" in a memorable and relatable way
- Overcome fear and nervousness
- Engage as a 4-dimensional speaker
- Understand how a journalist works and what their objectives are
- Understand the Google resources available to them to prepare for media and panel situations from their internal PR/Comms team
- Handle tough questions from a journalist
The Outcomes
Teams Trained
- Country Managing Directors
- Global Affairs & Public Policy Teams
- Education
- Counter Extremism
- Women Engineers
Delivered Globally
- USA
- Asia Pacific
- Europe, Middle East & Africa
- Latin America