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From One-and-Done to Lasting Change: Business Insider Finds a Sales Training That Sticks
Overview
Business Insider’s SVP of Sales was referred to LifeHikes and, after attending an Open Session, immediately recognized its potential to elevate her diverse sales team. From junior staff to senior executives, the team needed a training experience that was dynamic, impactful, and applicable across all experience levels. With a focus on practical tools and lasting behavior change, LifeHikes delivered a solution that finally stuck.
The Need
Drive Long-Term Behavior Change
Previous “one-and-done” trainings failed to deliver sustained improvement; they needed a program that created lasting communication habits and cultural shifts.
Deliver a Scalable Solution for All Levels
With a team of varying experience—from entry-level to senior leadership—they sought a flexible training that could be equally effective for everyone.
Achieve ROI on Training Investment
After significant spending on traditional methods, Business Insider wanted a solution that would boost team performance, retention, and ultimately, sales.
The Solution
Sales Catalyst + Reinforcement
LifeHikes delivered a customized, day-long sales training for Business Insider, followed by a four-week reinforcement program with daily challenges and digital tools to ensure long-term impact. With full team buy-in, the training successfully built lasting skills that translated directly to on-the-job performance.
Program Overview
- Circuit Training
- Consultative Selling
- Lead with Insight
- Agile Thinking
- Sales Pitch
Behavioral Outcomes
- Open with Impact: Confidently launch into pitches that immediately connect with the audience, priming them for your message and building trust from the start.
- Lead with Empathy & Insight: Build deeper client relationships through emotional intelligence, active listening, and empathy—suspending your own agenda to truly understand root challenges.
- Communicate with Clarity & Confidence: Explain complex solutions clearly by differentiating features from benefits, using structured messaging, and presenting data in a compelling, relevant way.
- Adopt a Bold, Growth-Oriented Mindset: Strengthen self-belief and performance by embracing a fearless mindset, understanding how self-concept impacts outcomes.
- Respond with Agility: Navigate objections and shifting client dynamics with confidence by learning to think on your feet, adapt messaging in the moment, and keep conversations moving forward.
