The Mindset That Separates the Great from the Exceptional | Blog

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The Extra 5%: The Mindset That Separates the Great from the Exceptional

December 9, 2025

After decades of coaching top executives at Fortune 500 companies, I’m often asked: “What separates successful people from exceptionally successful people?”

Here’s one of the simplest ways I illustrate that difference:

Raise your hands as high as you can.

By Bill Hoogterp

Freeze.

Now raise them 5% higher.

Wait—didn’t I say as high as you can the first time?

So where did that extra 5% come from?

That moment holds a powerful truth: a disproportionate amount of your success comes from the last 5%—the small, deliberate push beyond comfort.

Why the Last 5% Matters

Think about fitness. When you’re holding a plank and you feel ready to drop, try saying, “Just five more seconds.” Count them out loud. You’ll make it. Or if you can do four perfect push-ups, do half of one more. Tomorrow, do five. That small stretch is where growth happens.

Here’s why: that final effort causes tiny microtears in your muscle. Your body responds by rebuilding stronger than before. The pain you feel later isn’t failure - it’s transformation.

The same rule applies to your career, relationships, and personal growth. The first 95% maintains your baseline. The final 5% is where you adapt, improve, and rise.

How to Apply the “Extra Five” Mindset

You don’t need radical changes—just consistent, intentional micro-efforts. Here are practical ways to apply this mindset every day:

Before a meeting or project: Ask yourself, “What would make this 5% better?” Great ideas often surface only when invited.

At the end of a meeting: Push through fatigue and clarify next steps—who’s doing what by when. Some of the best breakthroughs happen right after “wrap-up.”

In communication: Send the thank-you note. Copy someone’s boss on a kudos email. Record a quick 10-second video message. Small gestures have an outsized impact.

On virtual calls: Don’t let the last image of you be eyes darting for the “Leave” button. Look into the camera, smile, say goodbye confidently, and then click.

When emotions rise: Pause. Take five slow breaths before reacting. Those seconds activate the logical part of your brain—and can save you from lasting regrets.

With your habits:

- Add 5% more kindness—a compliment, a generous tip, a held door.
- Save 5% more—your future self will thank you.
- Sleep 5% longer—just 20 more minutes a night compounds into better decisions and health.
- End your day with 5% more gratitude—write down one thing you’re thankful for.

The Challenge

The difference between average and extraordinary isn’t talent or luck. It’s that final 5%.

That extra call, that extra question, that extra second of effort.

So, from now on, when you think you’ve given everything, pause, and ask yourself: What would 5% more look like right now? That’s where breakthroughs begin.

Bill Hoogterp is a bestselling author, entrepreneur, and one of the world’s leading executive coaches. He is also a contributor to Fortune, where he answers real questions from executives striving to become better leaders.

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